Check out Color Tube for a sample of its work. If its rapid growth continues, it could easily compete with Voodoo and Ketchapp one day. Lion Studios: Lion is the latest addition to hyper-casual publishers with its 2018 founding, but one that has already boasted multiple #1 apps in a single year. Its most popular games include Sling Drift and Impossible Bottle Flip. What it lacks in launch volume, it makes up for in consistent quality and revenue. Tastypill: A small publisher punching well above its weight, Tastypill has featured at least one title in the App Store’s Top 100 downloads since 2015. Notable games include Color Ballz, and Rush. ![]() It was also responsible for popular fidget spinner apps during their heyday. Owned by French gaming publisher Ubisoft, Ketchapp boasts almost 50 million downloads per month and an estimated $78 million annual revenue. Ketchapp: The first hyper-casual pioneer, but certainly not the last. The publisher is known for popular titles like Hole.io, Ball Blast, and Snake vs Block. It's also growing quickly, thanks to a recent $200 million investment from Goldman Sachs. Voodoo: This Paris-based publisher is the current reigning hyper-casual champion, responsible for 24.7% of all free App Store downloads. As of 2019, hyper-casual publishing is dominated by the following companies: You might already be familiar with some of the biggest hyper-casual games. Since the lifetime value of hyper-casual games is low, this fast-paced turnaround lets publishers maximize their revenue before pivoting to new trends. Typically, the business strategy of hyper-casual publishers is to quickly launch a game, acquire as many users as possible, and obtain revenue through advertisements in a short span of time. Interestingly, hyper-casual games are often exclusively monetized using ad placements, as opposed to in-app purchases. Each game in the genre uses minimalist interfaces and tested design principles to attract the widest number of players. Hyper-casual refers to lightweight, minimally-designed mobile games that can be produced quickly while offering a high level of engagement and replayability. ![]() To develop hyper-casual games, you must first understand their appeal.
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